HYUNDAI TAPS INTO THE PASSION OF COLLEGE FOOTBALL FANS IN RETURNING #THISISLOYALTY CAMPAIGN

FOUNTAIN VALLEY, Calif., Sept. 1, 2015 – Hyundai’s successful college football marketing program is coming back for its redshirt senior season to connect with the millions of passionate fans across the country. In its fifth year, the multifaceted #ThisIsLoyalty campaign includes regional advertising, social media engagement and game day experiences.

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