KIA MOTORS CONTINUES SORENTO MARKETING CAMPAIGN WITH EXPANDED “NBC SUNDAY NIGHT FOOTBALL” PARTNERSHIP

The long wait is over – football is back, and Kia Motors America (KMA) returns for its second season of “NBC Sunday Night Football” to extend the marketing campaign for the redesigned 2016 Sorento CUV, beginning October 4. After the Sorento made the “Perfect Getaway” during the Big Game, the new campaign takes a lighthearted approach to prove Kia’s largest CUV is capable of handling anything football families throw at it.

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