KIA MOTORS AMERICA ANNOUNCES PRICING OF ALL-NEW 2016 OPTIMA

Kia Motors America (KMA) announced pricing today of the newest version of its hugely popular midsize sedan, the Optima. Offered in five trim levels – LX, LX 1.6T, EX, SX and SXL, the all-new 2016 Optima is priced aggressively with a starting MSRP of just $21,840 for the LX with a 2.4-liter engine. An instant hit with consumers looking for a fresh alternative to an otherwise staid segment, the Optima has been KMA’s top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.

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