KIA MOTORS INTRODUCES NEW ‘DRIVE WISE’ SUB-BRAND FOR AUTONOMOUS DRIVING TECHNOLOGIES

Kia Motors has today introduced the launch of a new sub-brand, ‘DRIVE WISE’, to encompass its future Advanced Driver Assistance Systems (ADAS). DRIVE WISE embodies Kia’s philosophy to realize intelligently safe vehicles featuring Kia’s latest and forthcoming ADAS technologies. Kia recently announced plans to manufacturer partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030.

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