KIA OPTIMA BREAKS THE MIDSIZE SEDAN MOLD IN EXPANDED MARKETING CAMPAIGN

With its European sport-sedan design, advanced technology and sophisticated interior, the all-new 2016 Kia Optima defies ordinary in the midsize sedan segment whose hallmarks are basic, boring and uninspiring. And now, the next phase of Kia Motors America’s (KMA) marketing campaign for its perennial best-seller is underway with two new 30-second spots narrated by Academy Award-winner Christopher Walken.

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