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KIA INCREASES CONTRIBUTION TO THE FIGHT AGAINST YOUTH HOMELESSNESS TO $1 MILLION FOLLOWING THE SUPER BOWL

February 4, 2020 - Posted in Kia News , News Posted by:

Having already pledged $1,000 for every yard gained during Sunday’s Big Game – which totaled 748 yards – Kia Motors America today announced the company will round up the donation to $1 million to aid in the fight against youth homelessness. The donation is part of the brand’s “Yards Against Homelessness” charitable initiative, inspired by Josh Jacobs, the pro-football running back that starred in Kia’s 60-second Super Bowl spot for the all-new 2021 Seltos SUV, entitled “Tough Never Quits”.

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