Introducing a brilliant collaboration project of the Hyundai Motor and Kevin Kallaugher, the world renowned cartoonist who has been publishing editorial cartoon for The Economist for 38 years. Through Hyundai brand summarized in a single illustration, Kevin Kallaugher does not hesitate to show his intuitive and humorous ways. Find more about the ‘brilliant experience’ through series of printed ads on The Ecomonist and short digital animation of Hyundai Motor and Kevin Kallaugher.
New possibilities and imagination. An ambitious original joint endeavor with artists
The unique, stylish design of previous Sonata evolved into the 7th generation Sonata, with key design aesthetic known as ‘Inner Force’. Introducing design of the new Sonata, completed with refined design.
A completely new verse of fashion show, <Art Collaboration Fashion Show> took place in MMCA Seoul in June. Sketch of the scene, where next generation designers’ fashion, music, performance and art produced a sensational harmony.
Meet and explore Yunhee Lee’s world of art. Through exclusive interview with <brilliant 30>, Yunhee Lee talks about her perspective and process of ceramic sculpting, extremely delicate to handle, to complete her narrative based on existing literature pieces including Dante’s <The Divine Comedy>. Meet Yunhee Lee, the artist on her journey to discover identity and recovery.
Byungho Kim, building geometric visual object through rational and symmetrical harmony
Meet and explorer Haejung Jung’s art world through with her words with . Haejung Jung pries and breaks conventional restrictions and rules of our society. Join Haejung Jung’s journey where she observes and explores ordinary streets and mundane spaces and turns it into her own code and art work.
Introducing the fourth series of live brilliant, brilliant memories. Four short movie clips on how Hyundai and teams of artists turned part of your old, worn-out car into artworks, so that you can save the memories with the car forever. Now application…
Introducing HTRAC, Hyundai’s unique AWD system that was first adapted in the new Genesis. Further evolved AWD system, the HTRAC variably controls the power on front and rear wheels according to road conditions and speed of the car.
Introduces Season 2 of Hyundai Motor’s The brilliant art project, Dream Society: Xbrid currently available at Seoul Museum from October 8th to November 16th. Through this Dream Society: Xbrid, various artists including Apichatpong Weerasethakul, Pablo Valbuena and Choi Wooram, delivers their creative perspective on ‘hybrid’ and progressiveness.