Introducing HTRAC, Hyundai’s unique AWD system that was first adapted in the new Genesis. Further evolved AWD system, the HTRAC variably controls the power on front and rear wheels according to road conditions and speed of the car.
Introduces Season 2 of Hyundai Motor’s The brilliant art project, Dream Society: Xbrid currently available at Seoul Museum from October 8th to November 16th. Through this Dream Society: Xbrid, various artists including Apichatpong Weerasethakul, Pablo Valbuena and Choi Wooram, delivers their creative perspective on ‘hybrid’ and progressiveness.
Introducing the artwork of photographer Yong-Ho Kim, capturing the moments and scenes found inside Hyundai Motor.
Introducing Hyundai and Tate Modern’s partnership. Through the longest-lasting partnership of 11 years, Hyundai and Tate Modern will hold variety of exhibitions in the grand Turbine Hall, the heart of modern art.
Hyundai Motor introduces artists leading visual arts through <brilliant 30>. <brilliant 30>, the documentary art film project, talks about meaning and source of artists’ inspiration behind conception of their works. <brilliant 30> begins with 30 artists participating in <Tomorrow 2014> being held in DDP, Korea. Meet new artists and their art world every week.
Collaboration with eYeka, the global creative collaboration network. 155 different creatives from global creators on the most memorable moments they had with their cars.