KOREAN CARS – BO JACKSON AND BRIAN BOSWORTH GO HEAD-TO-HEAD ON THE 8-BIT GRIDIRON IN TECMO BOWL-INSPIRED AD CAMPAIGN FOR THE KIA SORENTO SUV

Football is back! And nearly 30 years after crossing paths in Seattle, football legends Bo Jackson and Brian Bosworth find themselves once again on a collision course – but this time with a very different result – in a new advertising campaign debuting online today for Kia Motors’ award-winning Sorento. When the “MVP of SUV’s” effort makes its broadcast debut this Sunday, it will mark Kia’s third consecutive season with NBC’s “Sunday Night Football,” and offer a new twist on Tecmo Bowl, still considered one of the best sports video games ever nearly three decades after its release.

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