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BO JACKSON AND BRIAN BOSWORTH GO HEAD-TO-HEAD ON THE 8-BIT GRIDIRON IN TECMO BOWL-INSPIRED AD CAMPAIGN FOR THE KIA SORENTO SUV

September 8, 2016 - Posted in Kia News , News Posted by:

Football is back! And nearly 30 years after crossing paths in Seattle, football legends Bo Jackson and Brian Bosworth find themselves once again on a collision course – but this time with a very different result – in a new advertising campaign debuting online today for Kia Motors’ award-winning Sorento. When the “MVP of SUV’s” effort makes its broadcast debut this Sunday, it will mark Kia’s third consecutive season with NBC’s “Sunday Night Football,” and offer a new twist on Tecmo Bowl, still considered one of the best sports video games ever nearly three decades after its release.

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