KOREAN CARS – Kia Motors rises to 69th in Interbrand’s 2016 Best Global Brands report

The global value of the Kia Motors brand has grown by 12% over the last year, according to Interbrand’s exclusive list of the 100 ‘Best Global Brands’. According to the 2016 study, released today, Kia has risen five spots to become the 69th most valuable brand in the world. The Korean manufacturer’s estimated brand value grew from US$5.7 billion in 2015 to US$6.3 billion in 2016. This represents a seven-fold (603%) increase since 2006, the year in which the brand declared design-driven management as a key strategy behind the company’s future growth.

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