KOREAN CARS – FIRST TV SPOTS FOR KIA MOTORS’ ALL-NEW NIRO CROSSOVER ON AIR NOW

Fresh off receiving a Guinness World Record™ title for the lowest fuel consumption driving across the USA from coast to coast (hybrid car), the all-new 2017 Kia Niro makes its television debut this week with two 15-second spots narrated by Melissa McCarthy. The spots are the first broadcast components of a multi-channel marketing campaign that will expand in the coming weeks, including an original 60-second spot set to air during Super Bowl LI and starring McCarthy alongside Kia’s newest hybrid.

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