KOREAN CARS – KIA MOTORS’ MUSIC-LOVING HAMSTERS WELCOME A NEW MEMBER TO THE FAMILY IN MARKETING CAMPAIGN FOR THE TURBOCHARGED SOUL

Over the last eight years, the Kia Soul and a trio of paw-tapping, music-loving hamsters have stood apart from the competition and captured imaginations. So how did Kia go about improving an icon? By turbocharging it. Now available with a 201-horsepower engine, Kia has upped the ante on its funky crossover, and the latest installment of Kia’s award-winning ad campaign finds the ever-present hamsters welcoming the new addition to the Soul family in “The Arrival.”

... All Press Releases

« From concept to reality – Kia’s innovative ideas come to life
KIA MOTORS AMERICA ADDS BILL PEFFER TO EXECUTIVE MANAGEMENT TEAM »