KOREAN CARS – KIA MOTORS AND NBA CONTINUE PARTNERSHIP THROUGH NEW MULTIYEAR AGREEMENT

The National Basketball Association (NBA) and Kia Motors America, Inc. today announced a new multiyear marketing partnership extension across the NBA, WNBA and NBA G League. In addition to continuing to serve as the Official Automotive Partner across all three leagues, Kia will become more involved with the NBA Draft as an associate partner and will remain the title partner of key on court platforms, including Kia NBA Tip-Off, Kia NBA All-Star MVP and the Kia NBA Performance Awards (MVP, Defensive Player of the Year, Most Improved Player, Sixth Man and Rookie of the Year).

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