KOREAN CARS – KIA MOTORS AMERICA SKIPS THE HARD SELL FOR SUMMER SALES

Kia Motors America (KMA) is kicking off the annual automotive summer sales period with the launch of a national integrated marketing campaign focused on the obvious reason why consumers should consider Kia. Simply put, because Kia is “America’s Best Value.” The campaign spots eschew sales techniques like free donuts and showrooms stuffed floor-to-ceiling with balloons in favor of two elementary school aged children as sales people. The spots show that Kia’s message is so simple that even a child can explain it.

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