KOREAN CARS – KIA MOTORS RANKED HIGHEST MASS MARKET BRAND FOR FIFTH CONSECUTIVE YEAR IN J.D. POWER U.S. INITIAL QUALITY STUDY

For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results. Kia’s continued success in IQS was led by having four models – Rio, Forte, Sportage and Soul -- included among the top 10 vehicles in the industry, the most of any brand. In addition, Kia had segment-topping performances from Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan).

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