KOREAN CARS – KIA AMERICA RETURNS TO THE SUPER BOWL WITH A FULLY CHARGED “TAIL” OF UNCONDITIONAL LOVE

Debuting ahead of the big game, Kia returns to the Super Bowl with a :60-second spot featuring the all-new, all-electric Kia EV6, the brand’s first dedicated battery electric vehicle. The EV6 is the first of 11 all-new electrified models Kia will introduce globally by 2026 under Kia’s Plan S strategy. The comprehensive marketing campaign includes broadcast, print, out-of-home and social media elements, a special Robo Dog “Turn Around Dance” on TikTok and a QR Code-based “Robo Dogmented Reality” experience that allows users to search for adoptable animals in their local areas through a partnership with the Petfinder Foundation.

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