KOREAN CARS – KIA AMERICA ADDS THE DETROIT PISTONS TO ITS ROSTER OF NBA TEAM PARTNERSHIPS

Kia America has signed on as the exclusive, non-luxury automotive partner of the NBA’s Detroit Pistons. Kia’s latest team partnership comes in advance of the 2022 NBA All-Star Game set for Sunday, February 20th. The NBA and Kia previously announced an extension to their overall marketing partnership, now in its 15th season.

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