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KIA AMERICA ENLISTS NFT CHARACTERS TO STAR IN NEW CREATIVE CAMPAIGN FOR THE ALL-NEW 2023 KIA SOUL

July 15, 2022 - Posted in Kia News , News Posted by:

Kia America is launching a new creative broadcast campaign highlighting the individuality of the all-new, 2023 Kia Soul, one of the brand’s most iconic models. Debuting today, the 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the creative. Powered by the Sweet NFT platform, when viewers scan the code with a smartphone, they can easily obtain one of 10,100 Kia-themed NFTs and it will be seamlessly deposited and stored in their own Sweet blockchain wallet.

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