all-new Optima

Kia shines green at the Busan Motor Show!

Back on our home turf in time for the biennial Busan International Motor Show, Kia Motors radiated green energy for the crowds this year, revealing new eco-friendly models and concepts. Among our 23 beautifully displayed cars, the spotlight shone brightest on three Kia models in particular, the Kia K5 Plug-in Hybrid (PHEV), making its exciting debut in Korea, the Kia Telluride concept in Asia, and the Kia K7 Hybrid (HEV), the world.

Stay safe and sound with the Optima and Sportage

Ever striving to be one of the world’s most reliable automobile brand, Kia Motors is first and foremost committed to the safety of our vehicles. After making steady headway into vehicle safety technology, Kia is proud to announce that the all-new 2016 Optima and all-new 2017 Sportage have each earned the highest designation possible from the U.S. Insurance Institute for Highway Safety (IIHS)!

Optima Magazine – Rediscover the fascinating perfection

    The Optima is one of the Kia’s most popular and best-selling models worldwide. So what makes more sense than a magazine that reveals everything there is to know about Kia’s prize-winning midsize sedan?     The Optima Magazine, launched just last month, features stunning visuals and intriguing stories about the Optima. Showcasing the […]

[Kelley Blue Book] 2016 Kia Optima SX Quick Take

“But if there was an analogy to be made, it’s that the new Kia Optima has been to finishing school, and it’s now an equal player in a midsize class where the Honda Accord and Toyota Camry are no less than royalty. The impressively well-rounded new Optima boasts the style, features, and driving experience you’d expect from a class-leading midsize sedan. And we’re serious about that class-leading part, as the Optima has already scored an upset victory in the midsize sedan category in our 2016 Best Buy Awards.”

[The New York Times] Video Review: New Kia Optima Arrives, Sleek and Stylish

“BEFORE the Nike Air Jordan, there was the Converse Chuck Taylor — a classic design that stood the test of time. But even the classics evolve. Chucks were recently tweaked to be more cushioned and comfortable. The Kia Optima may not be a classic, but, like Chuck Taylors, it’s among the most stylish cars, regardless of price. Now, the designers of the sleek new-generation Optima have been careful not to mess with a good thing.”

Get ‘in the Zone’ with Blake Griffin and the 2016 Kia Optima

NBA all-star and Kia’s brand ambassador Blake Griffin is back with a new series of commercials to get you ‘in the Zone’ with the all-new 2016 Optima. The new campaign titled “Next Level,” features the NBA superstar relaxing in ‘the Zone’ as he details the sophistication and perfection of the bestselling midsize sedan.