All-New Soul

Kia’s boxy rides

When the first funky boxy vehicles were introduced several years ago, many may have thought that the ‘box on wheels’ concept was quite unconventional, strange even. While boxy cars may not be the fastest or the most luxurious of automobiles out there, more and more people have started to recognize the unique combination of style and practicality that these cars have to offer. Boxy cars not only allow for an efficient use of space but also come with a distinct style that makes them stand out among other ‘curvy’ models. Today let’s take a look at Kia’s box-shaped cars that are winning the hearts of city drivers everywhere.

The world needs more Peace, Love, Hamsters and Soul

Our furry friends are back, and they’re bringing all the musicians to the yard! Whether it is partying to Maroon 5 or working out to Lady Gaga, our advertising campaigns in the US with the Kia Hamsters have always featured a catchy tune. This time our mascots are shaking it up and bringing an entirely different kind of song – an inspirational track that we like to call the ‘Soul Jam’.

Fill up your summer with the Kia Soul!

The Soul was created from a single idea: to create a vehicle with the style and practicality of an SUV but with the versatility and riding comfort of a sedan. And since 2008, the Soul has opened a new chapter for vehicles, ushering in the concept of the ‘fashion car’.

Fill up your summer with the Kia Soul!

The Soul was created from a single idea: to create a vehicle with the style and practicality of an SUV but with the versatility and riding comfort of a sedan. And since 2008, the Soul has opened a new chapter for vehicles, ushering in the concept of the ‘fashion car’.