Kia Sportage, one of Kia’s longest running models, has been refined and perfected since the early nineties. Now in its fourth generation, the Sportage has emerged as one of the hottest compact SUVs on the market. One of the many reasons for the popularity of the all-new Sportage is its stylish and dynamic design. Among many impressive features, the carefully selected colors and design accents emphasize the Sportage’s attractive urban image. Recently, Kia BUZZ had the opportunity to sit down with the Mr. Jung-Jin Lee, Senior Researcher of the Kia Color Team, to learn more about the color development for the Sportage. Read on to find out more about the intriguing process.
Color is an important part of car design. It virtually dictates the first impression. At Kia, we operate a variety of specialized teams to satisfy consumers’ increasingly demanding standards, and one of those teams is the Kia Color Team.