The future of the CUV and Kia’s Sportage

In the global automotive market, sport utility vehicles (SUV) are all the rage, with the segment estimated to reach sales of US$414 billion by 2017. Crossovers in particular are getting more and more popular thanks to their combination of SUV power with the ride comfort of a sedan. In this highly competitive segment, the Kia Sportage has been one of the most compelling CUV models and is one of Kia Motors’ global bestsellers, second only to the B-Segment Rio. Today, we explore the evolution of Kia’s flagship CUV and how it strikes the perfect balance between the capabilities of an SUV and the comfort of a sedan car.