“Kia has come out from the shadows of its larger sibling and has established itself as a leader in the mainstream US auto market in areas ranging from product quality to advertising appeal.”
“The recently-launched second-generation Kia Optima is a clean-sheet re-do of the original that advances on all fronts to, once again, take a place as a convincing choice in a highly-attainable, high-style family sedan.”
The Optima is one of the Kia’s most popular and best-selling models worldwide. So what makes more sense than a magazine that reveals everything there is to know about Kia’s prize-winning midsize sedan? The Optima Magazine, launched just last month, features stunning visuals and intriguing stories about the Optima. Showcasing the […]
“Fresh off a categorical victory in this year’s KBB.com Best Buy Awards, the new-for-2016 Kia Optima can now add “exemplary family car” to its growing list of accolades. Refined, advanced, and rewarding to drive, Kia’s fourth-generation midsize sedan also caters to families on multiple fronts.”
NBA all-star and Kia’s brand ambassador Blake Griffin is back with a new series of commercials to get you ‘in the Zone’ with the all-new 2016 Optima. The new campaign titled “Next Level,” features the NBA superstar relaxing in ‘the Zone’ as he details the sophistication and perfection of the bestselling midsize sedan.
With the release of the fourth generation Optima in April, Kia has continued to revolutionize and advance its line up of luxurious midsize sedans. The new Optima’s prowess embodies the growth and progress of Kia Motors as an influential and innovative automobile manufacturer. Today, let’s take a look at the inspiration and groundwork that have shaped the evolution of Kia’s midsize sedan into the dynamic and powerful fourth generation Optima.
“Kia might live under the corporate shadow of parent company Hyundai, but don’t confuse the Kia Optima for a rebadged Hyundai Sonata. That hasn’t been the case for years, and the new 2016 Optima is more of its own car than ever before.”
Color is an important part of car design. It virtually dictates the first impression. At Kia, we operate a variety of specialized teams to satisfy consumers’ increasingly demanding standards, and one of those teams is the Kia Color Team.
The all-new Optima made its official debut in South Korea (where it is known as the K5) this past week. Since the launch its predecessor in 2010, the Kia Optima has taken the midsize sedan segment by storm, selling over 1.4 million units worldwide.
The all-new Optima made its official debut in South Korea (where it is known as the K5) this past week. Since the launch its predecessor in 2010, the Kia Optima has taken the midsize sedan segment by storm, selling over 1.4 million units worldwide.