sport utility vehicle

The future of the CUV and Kia’s Sportage

In the global automotive market, sport utility vehicles (SUV) are all the rage, with the segment estimated to reach sales of US$414 billion by 2017. Crossovers in particular are getting more and more popular thanks to their combination of SUV power with the ride comfort of a sedan. In this highly competitive segment, the Kia Sportage has been one of the most compelling CUV models and is one of Kia Motors’ global bestsellers, second only to the B-Segment Rio. Today, we explore the evolution of Kia’s flagship CUV and how it strikes the perfect balance between the capabilities of an SUV and the comfort of a sedan car.